Promotion Information to Customer Before discussing about these Ps, one must note that all the Ps is interrelated. A decision to make change in one of them affects the rest. Suppose the company wants to launch low- priced product, the promotion has to follow suit and the same channels where premium products are sold cannot be used to provide access to this segment of customers. Second, each element of marketing mix contains countless variables.
Please read all attachments. That makes for a "busy" PPT slide It has made access to news, and other entertainment needs very easy and affordable. However, statistics indicates that by the yearonly slightly more than fifty-seven million households were connected or had access to this technology.
That calls for the need to carry out an awareness that would, in the long run, result in an increased number of people or families that have access to the technology. The clamor for the adoption of digital cable television is not without reason. Many compelling reasons contribute to the need to have cable TV in the households.
It is necessary to the point that digital cable television can gather various news outlets and put them at the disposal of the consumer. Besides, it makes it relatively easy for individuals to have access to the internet. Apart from the wide range of television channels that are at the disposal of the consumer, digital video also has a high quality with regards to the signal strength and the pictures.
Integrated marketing and communications is an important part of the process that is geared towards improving the presence of digital television in families. In this paper, the plan commences with an understanding of the objectives that need to be met.
The most outstanding goal of this process is the improvement of the market presence of Optimum TV. At the moment, the number of families that have access to digital cable television in the United States alone stands at slightly above fifty-eight million households.
It is realistically possible to double this figure over a period of five years if proper campaigns are carried out Boik, As a result, this paper contains a blow by blow account of the necessary steps that can be carried out to achieve the goals. Introduction The integrated marketing communications plan is an essential part of any business adventure.
In most cases, it is appropriate and rewarding when introducing new goods and services into the market or when there are concerns that people are not aware of a particular item that has been in circulation. In that regard, this paper develops an integrated marketing communications plan whose intention is to promote digital cable television, which is commonly referred to as Optimum TV.
InEngineer Patrick acquired the digital cable television from the Dolan family. However, it appears as if the new management has not efficiently utilized the technology so as to achieve its potential.
Optimum TV is important because it provides high-speed Internet, WIFI, digital cable television and many more products that are very beneficial to the business and the residential community. The cost of cables in the present market is expensive, making many customers resort to online streaming.
Cable customers are responsible for the payment of the equipment as well as the cable service that includes customer service. Today, Cablevision network provides a platform where customers can get access to many services without buying cables and paying for other services. The popularity of the digital cable television resulted from the loss of about ", video subscribers in " by cable companies and there is still a consecutive loss Meola, Market objectives The initial marketing objective if the plan is to increase the market penetration of the digital cable communication in the global stage.
Bystatistics indicate that there were slightly over fifty-eight million families in the North American region that had a connection to digital cable television.
That is a cause for concern since it indicates that a massive bulk of families is not yet connected to this important part of technology. In that line, it is the objective of this plan to make sure that in the next ten years, this figure would have doubled.
The second aim of the scheme is to differentiate the product from others that are available in the market. In the contemporary societies, technology is growing exponentially, and that means all institutions need to compete on all fronts to make sure that they have control of a significant portion of the market.
One of the various ways in which institutions outfox each other in this competitive industry is to make sure that there is something distinct which makes the product in question to stand apart.
The final market objective of the plan is to stimulate demand.
At the moment, the level of the request of Optimum TV is not encouraging, and it has become increasingly necessary that necessary steps are taken to make sure that the product is attractive to a lot more customers than is witnessed in the current circumstances.
Communications Objective The communicative purpose of this plan is to develop and build support and acceptance among the people. That makes it necessary to do whatever it takes so that there is an improvement in the level of assistance that a product receives from the customers.
That would make sure that there is growth in the market share that the product controls. Another communicative objective of the plan is to stimulate interest among people. Communication is a powerful tool in shaping the opinion of individuals regarding a particular matter, issue or even products.
If people lack interests in something, the best way to change the perspective is to engage them in a robust and meaningful campaign whose intention is to eliminate any negative views that they may have concerning the Optimum TV.
SWOT analysis Strength Digital cable television has qualities that make it favorable and to many societies. Segmentation and Targeting Teenagers are more intrigued with outside interests and more high tech ways of engaging. Researchers found that "African Americans watch an average of hours of television a month, Caucasian IMC is the first Indian Direct Selling Company that uses multi-level marketing model that eliminates middlemen and with a wide network of associates is geared up to promote indigenous products and Indian culture.
Situation Analysis Cranium Filament Reductions is in its first year of business as a start-up company. Cranium recognizes the fact that a comprehensive, strategic marketing plan is required to ensure profitability and success.
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Starbucks Corporation’s business overview from the company’s financial report: “Starbucks is the premier roaster, marketer and retailer of specialty coffee in the world, operating in 75 countries. Read this article to get information on Marketing Mix: Product, Price, Place, and Promotion (4Ps)!
To market the products (in broadest sense) every company needs to create a successful mix of right product at right price at the right place through right promotion.