The acquisition of jaguar and land rover marketing essay

Assignment Part A 1.

The acquisition of jaguar and land rover marketing essay

Therefore, this industry is more impacted by major forces than most others. Elements such as politics, technology, society, and the global economy are complex when an organization is working in a single location. However, these forces are magnified when various forms of these elements have to be taken into account.

It is also difficult to determine what is the largest factor affecting a company. This paper looks at all of the forces affecting a large, multinational automobile manufacturer, and attempts to conclude whether the global economy is the greatest factor affecting success at a company such as Jaguar Land Rover JLRor if there is some other factor that plays a more significant role.

Political Factors Whether company managers like it or not, politics plays a very large role in how a business is run. The unfortunate part of this, from a business standpoint, is that politics are rarely stable because they are also affected by many different factorsand each business must adjust to this change.

For example, one administration may be very environmentally friendly and enact legislation that drastically changes the amount of greenhouse gasses that individual cars can emit.

When the administration changes, the new leaders may be more focused on taxation. In this example are the two largest factors that an automotive company must concern itself with when faced with different governments; how the administration deals with regulation and taxation.

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Coupled with this is the stability of the government in question. Most governments are not limited to a single executive brain such as a strong dictatorshipbut have many branches that can submit regulations that will affect the automotive industry.

Environmental agencies are concerned with sustainable products which include how much fossil fuel a car needs to operate to the formulation of steel or composites that make up the body and components of a car.

Governmental safety agencies are always determined that auto manufacturers reduce the possibility that vehicles will crash and that fatalities will occur. Other agencies propose different regulations to the legislative body, and these can have a major impact on the profitability of a company.

In this calculation is also the fact that cars which are found to be unsafe can be recalled which can cost a company many millions of dollars AFP, The second affect, taxation, will usually be relatively minor.

However, this changes greatly depending on the countries in which the company operates. Some countries, and administrations are very business friendly and provide large tax breaks as long as citizens are employed.

For example, in Japan the automotive industry is worried that the burden of taxation which includes an "acquisition tax and a consumption tax…motor vehicle tonnage tax and the automobile tax" Nikkei,will cripple the industry.

The acquisition of jaguar and land rover marketing essay

They have joined forces with other industries to urge the government to decrease the amount the automotive industry and consumers are forced to pay. Technological Factors In the automotive industry, technology and technology change is a factor that is constantly affecting how a company does business.

Technology allows a car company to produce new products that the public will want, but, if an automotive company lags behind the rest of its industry, then this factor can cause substantial losses. The changes occur over a wide range of elements within a vehicle also.

Presently most companies are attempting to quickly develop cars that use sustainable fuels or at least use a mixture of fuel types. Safety concerns will often change how a car is designed and what features it must contain to remain competitive.

The acquisition of jaguar and land rover marketing essay

Another issue is that over time consumers want automobiles that mirror the times. Therefore, designers have to change the look of a vehicle to be more aesthetically pleasing.

All of these changes require a research and development team that is constantly trying to be at the forefront of emerging technologies. Now this means integrating new electronic components so that drivers can take advantage of all of the newest computer and audio-visual technologies. These changes can cost the company a lot of money.

If the company does not guess right as to what changes will be accepted by the fickle buying public, it can be a financial disaster. Social Factors All of the various factors affecting the automotive industry blend together, but everything is driven, one way or another, by what the consumer wants.

This is true especially when a company operates in many different international locations because then different cultures must be understood. The major automotive companies will often have different lines of vehicles that they operate in different areas of the world because of the different needs of their customers.

This social factor can be divides into three different areas: Behavior refers to the overall buying psychology of the public. In recent years, buying behavior has been greatly influenced by environmental concerns. Automotive companies have attempted to make sure that they have products available that will appeal to a new class of consumers who want to have as little impact on the environment as possible.

Behavior then is a mixture of many factors that must all be weighed by the auto industry to determine their relative importance. Taste is concerned with how people view a car, and what they want for their personal vehicle. Consumer lifestyle influences the automotive industry because that has to do with what type of car the consumer will buy.

Some people are able to purchase a luxury vehicle, others need to buy a truck for personal or professional reasons, and other consumers will buy an economy car for economic or personal reasons.Let us write or edit the essay on your topic "Business report for Jaguar Land Rover" with a personal 20% discount.

CASE STUDY: Tata Motors Acquisition of Jaguar and Land Rover in VenkitV Introduction India-based Tata Motors Ltd. successfully acquired two British automotive brands – Jaguar and Land Rover (JLR), in June from Ford Motors for $ B. the acquisition of the Jaguar and Land Rover by Tata Motors Abstract Purpose – This research explores the key factors in the success of the integration and implementation process for creation of value through realization of synergy from the merger of firms.

View this essay on Economy Impact on Jlr Economy and Jaguar. Auto manufacturers are among the most far-reaching companies because the majority are large multinational Essay Economy Impact on Jlr Economy and Jaguar and 90,+ more term papers written by professionals and your peers.

Toyota Marketing Strategy Marketing Essay. Jaguar Land Rover (JLR) Marketing Report. Acquisition of Jaguar and Land Rover by Tata. In Tata acquired the two iconic British brands Jaguar and Land Rover from the American automaker Ford Motor Corporation. This acquisition gave the.

The Tata Motors and Jaguar-Land Rover merger and acquisition is a classic example of studying the degree of success that M&A could have brought to the automobile firms .

Tata Jaguar Acquisition Essay Example | Graduateway