One of the issues that remained in the HBS case was that Chase and Danielson had contributed unequal amounts of effort in starting Zipcar, which made Chase wonder if Danielson would actually commit full time to the company. Both parties should come to an agreement, where Chase would own the majority of Zipcar, while Danielson could possibly receive a minimal royalty for her limited contribution to the startup. Moreover, the first fleet of Zipcars consisted of only Volkswagen leased automobiles.
In Junethe first Zipcars hit the road around Boston, Massachusetts. In AugustSan Francisco office opened. In Maythe Toronto office opened. In SeptemberToronto market was named fastest growing new market in company history. In NovemberLondon office opened. In AprilVancouver office opened.
In OctoberZipcar and Flexcar executives announced a merger of the two companies, with the Zipcar brand and headquarters replacing that of Flexcar. Mark Norman remained as President until Februarywhen Avis Budget Group announced that Kaye Ceille was appointed president of Zipcar, and "Mark Norman would step down in order to pursue another career opportunity.
Zhen came over from TripAdvisor where she had been a vice president and general manager. Members are able to view vehicle availability and reserve a self-service car via the internet, Android, and iPhone apps, or by telephone, in increments as short as 30 minutes.
Members pay only for time they reserve. Zipcar vehicles report their positions to a control center using in-car technology. If the mile limit based on hours is exceeded then. A member can reserve and use a Zipcar in any Zipcar city.
Fees[ edit ] Zipcar parking in Pittsburgh Zipcar was sued in and again in  by customers upset with Zipcar for allegedly charging customers excessive or hidden fees.
The lawsuit was dismissed inafter U. District Judge Nathaniel M. Gorton found that every penalty except an inactive-user charge is legal.
Schneiderman, New York State law mandates if rental car companies mean to pursue charges for damages to their vehicles, they must give consumers the opportunity to dispute the complaint.
The company sometimes purportedly charged consumers damage fees before notifying them of the charges. As a settlement, Zipcar will refund any damage charges assessed against consumers who disputed their responsibility for the damage. Each vehicle has a home location: The locations of all Zipcars and models available at those locations are available at the Zipcar website.
Zipcar currently has a fleet of nearly 10, vehicles.In Zipcar’s case, their impetus of environmentally benign cars helped them earn brownie points with their clientele. Further, as indicated in Chapter 7, a good positioning strategy must be evaluated and changed from time to time, on the basis of the requirements of the niche that an organization is trying to target.
Zipcar is the world’s leading car-sharing network. We give you on-demand access to drive cars by the hour or the day in cities, airports, and campuses around the globe.
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Zipcar Carsharing Case Study How Zipcar Was Born. Zipcar was the brainchild of Antje Danielson, a Harvard geochemist who studied the chemical composition of the atmosphere and became increasingly worried about the world her children would inherit.
Zipcar case analysis 1. Andrew Olsen ZipcarCase Analysis 2. 2 Zipcar is a car-sharing company whose mission is to make it as easy for cityresidents to get behind the wheel of a . ZIP CAR CASE STUDY QUESTIONS PLEASE NOTE THAT THE NEXT SESSION AFTER EASTER BREAK WILL TAKE PLACE ON WEDNESDAY APRIL 2, AT PM IN THE VIDEOCONFERENCE ROOM OF Zipcar has more than 5, active members and cars in over locations in the Boston, New York, and Washington D.C., areas.